Description
Brief Course Description and Learning Outcomes:
This introductory course is designed to equip managers and experienced professionals with knowledge and tools on how to explore the power of data analytics to provide insights that will drive business and organizational outcomes.
It will have the following learning outcomes:
1. Create value from data to address the real needs of the people that the organizations serve.
Making data-driven decisions requires business analytics. For organizations, it is critical to have true appreciation of and a compelling drive to build and nurture a business that is grounded on data as a strategic asset, on analytical tools and processes as enablers of a data culture, and on the people whose diverse skills will bring about a well-thought-out, ethical strategy for the people it serves.
2. Apply business problem analytics to address real business problems of the organization’s key stakeholders.
It starts with making sense of your business and structuring your organization for today’s challenges. We will (re)set your business direction and (re)articulate your reason for being. We will then delve into the necessary but oftentimes overlooked aspects of business ethics and data ethics, and the notion of analytics serving as a force for social good. With these in place, we will look into how business analytics will create more value for the people you serve.
3. Evolve the business by building a data-driven culture across the organization.
Business analytics will only create value if the entire organization contributes to its success. While the business analytics strategy starts from the top, the analytics journey of an organization should be embraced by all business functions. We will take a look at how the organization can establish their own analytics strategy that supports its overall drive to being data-driven for the people.
Course Contents and Delivery:
The course is equivalent to 80 hours and will run from May to June 2022 (every Saturday only) using the combination of live-online delivery and asynchronous learning. It covers the following topics:
Module 1 – Course Orientation and The Business Environment and Strategic Direction (24 hours)
· The Nature of Business and its Environment (May 21)
o Making Sense of Business
oStructuring Business Organizations for Today’s Challenge
· Strategy and Strategic Direction (May 28 & June 4)
o Overview of Strategy and Strategy Framework
oSetting the Business Direction and Articulating the Company’s Reasons for Being
Module 2 – Business Analytics Overview, Design and Strategy Development (56 hours)
· Designing for Digital (June 11)
o Digital Transformation
oDesign Thinking
· Business Strategy and Analytics (June 18)
o The Business Analytics Model
oBusiness Analytics at the Strategic Level
· Business Analytics Maturity (June 25)
o The Analytics DELTA
oBusiness Analytics Strategy Roadmap
· Ethical and Social Domains of Business Analytics (July 2)
o Review of Key Concepts in Business Ethics
o Data Ethics
oAnalytics for Social Good
· Business Analytics at the Functional Levels & Picking Your Spots at Analytics (July 9)
o Establishing New Organizational Functions
o Optimizing Existing Organizational Functions
oAssessment and Prioritization of Business Analytics Project
· Developing the Business Analytics Strategy Framework/Roadmap (July 16 & 23)
o Workshop and Consultation
o Presentation
Resource Speakers:
DR. RUEL V. MANINGAS
Area of Interest: Information Systems/Technology, Business Management, and Business Analytics
PhD Extension Education, University of the Philippines
MM Development Management, University of the Philippines
BA Economics, Colegio de San Juan de Letran
MR. DOMINIC VINCENT D. LIGOT
Area of Interest: Applied Analytics, Data Ethics, and Social Impact from Big Data
Certificates on Data Driven Marketing and
Advanced Marketing Research, Cornell University (US)
Certificate on Clinical Epidemiology, Utrecht University (Netherlands)
BS Business Administration, University of the Philippines
MS. RUTH L. LEGASPI
Area of Interest: Business Development, Marketing, and Data Analytics
BA Communication Research, University of the Philippines
MR. SHERWIN M. PELAYO
Area of Interest: Digital Transformation and Analytics and Experience Design
BS Physics, Ateneo de Manila University
MS. MICHELLE A. FARCON
Area of Interest: Business/Customer Analytics, Risk Model Validation, Audit, Project Management, Data Mining, Database Administration and Branch Banking
Postgraduate – Diploma in Financial Engineering, De La Salle University – Manila
Bachelor of Science in Mathematics major in Actuarial Science & Statistics –
De La Salle University – Manila
Schedules:
May 21 – July 23, 2022 (Every Saturday Only)
- May 21, 2022 (9:00 AM – 4:30 PM, face-to-face)
- May 28, 2022 (9:00 AM – 4:30 PM, live online)
- June 4, 2022 (9:00 AM – 4:30 PM, live online)
- June 11, 2022 (9:00 AM – 4:30 PM, face-to-face)
- June 18, 2022 (9:00 AM – 4:30 PM, live online)
- June 25, 2022 (9:00 AM – 4:30 PM, live online)
- July 2, 2022 (9:00 AM – 4:30 PM, live online)
- July 9, 2022 (9:00 AM – 4:30 PM, face-to-face)
- July 16, 2022 (9:00 AM – 4:30 PM, face-to-face)
- July 23, 2022 (9:00 AM – 4:30 PM, face-to-face)
Training Fee per Participant:
From Member Institution – P38,000
From Non-Member Institution – P49,000
**VAT inclusive